ZamrudKu-In today's digital era, it certainly makes it easier for us to search for various products ranging from work and services that we need, but what about those of us who want to market the products we have through the digital world, of course we have to have an SEO strategy in marketing them, otherwise we will lose. compete with site owners who also offer their products.
What we have to do in marketing our products, we have to develop a strategy to make it easier for us to market the products we have, therefore Zamrudku will try to review a little about how to develop an SEO strategy in the digital world. Understanding SEO Strategy Strategy is a method used by someone to achieve their goals quickly and precisely. SEO itself is an abbreviation of Search Engine Optimizer, which is a technique for choosing the right keywords and representing the content of our content in marketing the products we have, whether it is work or services that we have. How to develop an SEO Strategy
1. User Experience - UX
User Experience - UX is the experience of visitors in accessing our website, in this case visitors are satisfied or they are disappointed by visiting our website, this is what we have to analyze, such as how their experience was during the process:
-when they interact
-how long do they stay on our website -whether they will not come back or how often they come back
-whether they have the potential to recommend our website or not to other visitors. After we have analyzed all of that, of course we can improve and rearrange the SEO strategy that we will use for content that represents the products we will sell to visitors to our website.
2. Responsive Website Design
The website design that we build must be responsive, such as:
-Loading speed on our website is very important because a slow loading speed could potentially result in visitors canceling visiting our website
-Mobile Friendly is a website that is friendly on mobile devices, Mobile Friendly is really needed on websites because 70℅ of visitors use mobile devices
3.Voice Search Optimization
Voice search optimization is an important thing that must be included in the SEO strategy that we create, because by optimizing searches via voice messages in the Google search engine, visitors to our website can easily search for the information or products they want.
Voice search optimization is also called long -tail keywords in SEO techniques
4. Quality Content
Quality content is content where the title and content contain keywords that are appropriate to the product that we will offer to visitors to our website and is also original content, not copy paste or made by IA.
Quality content will most likely rank first in the Google search engine and will be very easily accepted by AdSense
5. Zero Click Search
Zero Click Search can be done in two ways:
First: search for information on a website without having to open the website page, this is all because the description snippet created already represents the information that visitors are looking for. This SEO strategy technique is usually called featured snippets in the Google search engine.
Second: using a structured scheme in the content of the website that we create so that the Google search engine can understand what our content is about, of course, this can place first position in the Google search engine
6. Optimization of Indexing
Optimizing Indexing is an SEO strategy that must be included on a website which can be done in two ways:
First: do internal linking, namely creating structured internal links on the pages you create so that Google can easily crawl pages on your website.
Second: create a Sitemap on your site because with a Sitemap Google can easily index any content you create
7. Create a safe site
By creating a secure site, it will add credibility and professionalism to your website, so that you can convince visitors that your site is a safe and friendly site. To make your site safe, that is by changing the Http URL to Https.
D. Conclusion
SEO strategy in the digital world is very important for content creators and product owners because with the right and appropriate SEO strategy you can increase visitors to your website and your website can be ranked first in the Google search engine.
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