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ZamrudKu-Maybe some of us have heard that if you want lots of visitors to use SEO for your content, what is SEO actually and how important SEO is in content, here Zamrudku tries to discuss a little about how important SEO is in our content.


 A. What is SEO 

SEO is an abbreviation for Search Engine Optimizer, which means optimizing the Google search engine for content so that it is easily seen by visitors to the digital world who are looking for information, work or services that they need. From the definition of SEO, we can draw a conclusion that SEO is a technique of placing keywords that can represent the content of our content in the hope that Google can easily crawl our content with its search engine. 


B. Why SEO is Important for Content Content and SEO are like two sides of a coin that cannot be separated if they are like cooking without salt, that is the need for content in SEO. 

SEO is a technique of processing keywords in content, and with these keywords it can represent all the contents of the content, which makes it easier for the Google search engine to read and understand our content, so there is a big possibility that with good keywords our content will have the opportunity to be in a position at the top. in the Google search engine.


C. How to Provide SEO to Content 

How to provide SEO to content has several conditions, namely, as follows: 

1. Content creators must carry out keyword research that can represent the title and content of the content 

2. The content must be of high quality and have in-depth discussion

3. The content created must be structured and have a clear theme

4. The website that we have must be SEO friendly for both PC or laptop devices or friendly for mobile devices or what is called mobile friendly 

5. Keywords must be at the top, middle and bottom of the content we create or often referred to as H1, H2, H3 

6. The website must be secure. To secure the website we have, we must move the URL of our site from HTTP to HTTPS.

7. The content and website that we have must be indexed by the Google search engine, because no matter how good our website is without being indexed by Google, it will never be found by our visitors. 


D. The impact of content implementing SEO 

The impact of content when we implement SEO properly and correctly is as follows: 

1. have the opportunity to be placed in first place in the Google search engine 

2. Can easily market the work and services we offer 

3. Visitors to our website have the opportunity to return to visit and recommend our website to others

 4. Can make our website have a high amount of traffic and will have an impact on the development of our website.


E. Conclusion 

Content that implements SEO well and correctly will have an impact on increasing the number of visitors to our website. In implementing SEO we must do:

 1.research keywords 

2. create quality content 

3. The content must be structured and have a clear theme 

4. Must be SEO friendly 

5. Keywords must have H1, H2, H3 

6. Website security 

If the conditions above are met, it is not impossible that the website you build will always appear first in the Google search engine, therefore the importance of SEO in content


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